Public Relations & Partnership Manager, Asia
Our client operates in 60 countries, their exceptional portfolio offers an extensive selection of award-winning international travel and tourism companies. Catering to all travel styles and budgets, the collection includes a variety of guided travel experiences, independent holiday package companies, boutique river cruising, luxury hotels, and other leisure options. They provide holidays and experiences of a lifetime. Their commitment is to consistently deliver outstanding service, experience, and value to each and every customer. Responsibilities: This position will mainly focus on the delivery and implementation of already established long-term strategies, but strategic input will certainly be required on projects and the day-to-day press office. · Plan PR activity calendar and help respective brands develop social media content calendar for regional distribution. · Implement a diverse and innovative range of external (and internal) PR endeavours- including community relations, annual staff and trade partner survey, media training (for regional GSAs, and company executives). · Garner quality coverage in various media outside of travel from fashion, business to food outlets. · Build strong relationships with both travel trade and consumer media helping to elevate brand consciousness. · Research, craft and distribute press releases and pitches, highlighting launches and news items. · Responsible for content creation for the company brands. · Develop a communications plan, in conjunction with the marketing and sales teams. · Coordinates all aspects of press conferences and media events from planning, sourcing venues, budgeting to execution. · Liaise with various teams, including marketing, sales, reservations and customer service to ensure consistency for all public-facing messaging, to support brand awareness, as well as customer acquisition, retention and loyalty. · Monitor media coverage and provide monthly PR coverage reports to various brands and ensure that all requested reports are accurate, detailed and submitted with the desired timeframe. · Coordinates event logistics and interviews (i.e. videography, still photography, advisories, stage-setting). · Writes and develops background pieces, fact sheets, press kit materials, Media Releases and various editorial materials needed. · Writes speaking points, statements, speeches, and other written materials as needed. · Develop and update communications brief on a quarterly basis for regional GSAs. · Manage travel and PR entertainment budget in the most cost-effectively way, being mindful of established policies. · Manage and grow existing partnerships with key strategic partners in Singapore. · Lead the research, identification, and prioritization of new partnership opportunities to help Brands to achieve increased brand awareness and/or new customers. · Review and analyse the performance of partnerships after each campaign and advise opportunities for improvements & further developments. · Work with the wider marketing team to support campaigns with relevant partners, as and when required. · Build and maintain a professional network including attendance at all relevant conferences and events. · Collaborate with cross-functional teams across the company, including but not limited to partnership teams from media, developers, community, and commerce partnership teams. · Be a leader within the Partner team and contribute to global initiatives as well as roll-outs. · Stay abreast of competitor information in designated territory and stay updated on trends within the industry. Provide feedback to the management team with respect to trends and opportunities. · Other duties as required and assigned e.g. Travel Fairs, Travel Agent Consumer Fair, Brand Product Launch, Brand Sales Blitz etc Requirements: Bachelor degree or equivalent professional experience. 5+ years of relevant professional experience in the Travel Industry or PR agency. Demonstrated ability to work across multiple functions and collaborate seamlessly. Excellent writing and story-telling skills. Ability to manage multiple projects simultaneously and manage multiple stakeholders. Strategic thinking and a team-player. Excellent communication, interpersonal, and organizational skills, able to connect within partner organizations at multiple levels. Able to work flexible hours, including evenings and weekends as required.