INTRODUCTION
Revenue management has become an integral part of a successful hotel's competitive strategy. As a result, revenue management strategies have become increasingly complex as more and more hotel properties struggle to implement sustainable revenue management processes in order to remain competitive.
This intensive 2-day Revenue Management Workshop will provide professionals with an understanding of best practice revenue management processes and what it takes to create a winning revenue management culture throughout the organization.
OUTLINE
Revenue Management – explained
Data Collection & Analysis
Business Segmentation
Forecasting for Revenue Management purposes
Inventory Management techniques and processes
101 of Pricing Optimisation
Driving revenues through Distribution Channels
The Revenue Meeting
Minimum class size is 10 participants / Maximum class size is 25 participants
BENEFITS
Attendees will gain a deeper understanding not only of systems, pricing and distribution channels, but also learn how to create a sustainable revenue management culture in their hotels.
This course will also provide individuals with an appreciation of modern and effective revenue management methodologies. Participants will learn to identify and exploit opportunities for revenue optimisation in different business contexts, eg. sales and marketing.
DURATION
2 Days
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