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Effective cover letters should:
Be no longer than one page
Address the appropriate person by name and job title
Maintain a positive, “can-do” tone throughout
Clearly demonstrate how your skills and experience match the role
End on an enthusiastic, forward-looking note
Be carefully proofread for grammar, spelling, and clarity
Be professionally presented on plain A4 paper
A strong cover letter paired with a professional CV can significantly increase your chances of getting noticed and securing an interview.