Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Singapore
Reference: JOB_000261[261]
Contact Name: Leon Nonis
Contact Email:
Job Published: June 07, 2017 10:01

Job Description

The Company

Our client is a regional leader in the F&B and concept restaurant arena. Having just set up their regional HQ in Singapore, they are expanding rapidly with multiple restaurants and concepts opening in the region.

The Role

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

The Person

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Prior exposure to the F&B arena preferred