Job Description
Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget
Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
Develop annual sales department budget and execute sales programs and activities
Prepare departmental budget and forecasts, operating within set parameters and ensure effective cost control
To establish and maintain rapport with clients, prior to, during and post conference, exceeding their expectation and encouraging repeat business
Expedite function bookings, proposal and event contracts
Conduct site inspections when required
Control function space maximization
Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
Monitor forecast of all groups and catering segments and identify valley periods of sales emphasis and achieve forecast
Monitor function space utilization and holding period of tentative groups to maximize events revenue
Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected
To carry out other duties as and when assigned by the Management of the Hotel
- Minimum of at least 8 years of relevant experience in the hotel industry
- Bachelor Degree/Diploma in a related discipline preferred
- Possess good communication and interpersonal skills at all levels of management
- Ability to manage and develop sales portfolio of clients
- Flexible and able to embrace and respond to change effectively
- Ability to plan, direct, organize and control the sales personnel
- Ability to make decision independently
- Strong leadership quality
