Director of Sales - Reactive

Job Title: Director of Sales - Reactive
Contract Type: Permanent
Location: Singapore
Reference: JOB_000559[264]
Contact Name: Leon Nonis
Contact Email:
Job Published: November 27, 2018 19:40

Job Description

The Client
Our client is a very well established deluxe clustered hotel located in the heart of Singapore.


The Role

This is a Shared Service position and supports both hotels. This position is responsible for managing the sales performance of the re-active sales team, driving conversion of leads for both rooms, meetings and events, leading the team and responsible for sales administration, sales personnel development, account servicing , inventory management & achieving of sales results.
Summary of Responsibilities:
  • Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget
  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
  • Develop annual sales department budget and execute sales programs and activities
  • Prepare departmental budget and forecasts, operating within set parameters and ensure effective cost control
  • To establish and maintain rapport with clients, prior to, during and post conference, exceeding their expectation and encouraging repeat business
  • Expedite function bookings, proposal and event contracts
  • Conduct site inspections when required
  • Control function space maximization
  • Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
  • Monitor forecast of all groups and catering segments and identify valley periods of sales emphasis and achieve forecast
  • Monitor function space utilization and holding period of tentative groups to maximize events revenue
  • Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
  • Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected
  • To carry out other duties as and when assigned by the Management of the Hotel




The Person

  • Minimum of at least 8 years of relevant experience in the hotel industry
  • Bachelor Degree/Diploma in a related discipline preferred
  • Possess good communication and interpersonal skills at all levels of management
  • Ability to manage and develop sales portfolio of clients
  • Flexible and able to embrace and respond to change effectively
  • Ability to plan, direct, organize and control the sales personnel
  • Ability to make decision independently
  • Strong leadership quality


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