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Revenue Management Concepts

INTRODUCTION

Revenue management has become an integral part of a successful hotel's competitive strategy. As a result, revenue management strategies have become increasingly complex as more and more hotel properties struggle to implement sustainable revenue management processes in order to remain competitive.

This intensive 2-day Revenue Management Workshop will provide professionals with an understanding of best practice revenue management processes and what it takes to create a winning revenue management culture throughout the organization.

OUTLINE

  • Revenue Management – explained

  • Data Collection & Analysis

  • Business Segmentation

  • Forecasting for Revenue Management purposes

  • Inventory Management techniques and processes

  • 101 of Pricing Optimisation

  • Driving revenues through Distribution Channels

  • The Revenue Meeting

Minimum class size is 10 participants / Maximum class size is 25 participants


BENEFITS

Attendees will gain a deeper understanding not only of systems, pricing and distribution channels, but also learn how to create a sustainable revenue management culture in their hotels.


This course will also provide individuals with an appreciation of modern and effective revenue management methodologies. Participants will learn to identify and exploit opportunities for revenue optimisation in different business contexts, eg. sales and marketing.


DURATION

2 Days


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