Vice President, Meetings & Events – Asia Pacific

Job Title: Vice President, Meetings & Events – Asia Pacific
Contract Type: Permanent
Location: Singapore
Reference: JOB_000310[423]
Contact Name: Thomas Lim
Contact Email:
Job Published: August 28, 2017 22:59

Job Description

Our client is the one of the world largest travel meetings and events management company. Delivering engaging events and creating strategic meetings management programs for you. From exciting trips and vast conferences to managing your overall program, gives you the double impact of creativity and efficiency.



The VP, Meetings & Events APAC role leads and directs M&E business across the APAC region. Provides leadership, strategic direction, and expertise to engage and develop staff, establish best practice processes, drive client retention, growth, and profitability. Develop staffing models and key metrics, encourage innovation and cross-functional thought leadership, and deliver service, program optimization, and overall value to customers. Partner and engage closely with Global and Regional leadership to establish market strategy and customer solutions for M&E offering and value proposition.




• Adapt the Global strategy to drive a regional M&E strategic plan to increase revenue, deliver across the four pillars of our business with a keen focus on EVENTS.

• Determine and implement the support strategy to deliver operational excellence, working closely with Sales, Program Management, Global Supplier and Products and delivery Services.


Clients and suppliers

• Retain and grow organically an existing global and regional client portfolio through high quality operational and program management services, up-sell of new countries or new services. Coordinate with Global Program Management teams where pertinent.
• Develop an adapted value proposition to proactively approach regional or global customers or respond to Meetings & Events RFPs or joint Travel and Meetings & Events RFPs.
• Develop and direct a sales plan, monitoring pipeline and revenue progress.
• Lead the sales group from country teams to identify new customer targets and align sales practices.
• Develop and steer the appropriate approval process for pricing proposals for contracted customers and large events.
• Develop a Marketing strategy to increase the company brand awareness in the marketplace (websites, marketing materials) Maintain Brand integrity.
• Develop annual supplier strategy with the teams for Hotel chains, airlines and ground transportation companies.
• Channel Volume to preferred supplier to drive revenue growth


Processes and technology

• Review technology strategy to increase service quality and productivity: client technology, mid-office, back-office, reporting and mobile.
• Work with Technology teams and suppliers to develop and implement tools across countries, deliver high service levels.
• In conjunction with Product Marketing, design, develop and implement tool differentiators leveraging Business Travel technology infrastructure.
• Evolve operational organization to more specialization and efficiency.
• Support and monitor productivity improvement plans (revenue per FTE, total cost per FTE, other productivity measures)


P&L management

• Lead ongoing financial reviews with countries.
• Promote the use of common Performance Indicators and dashboards to monitor financial and operational performance.
• Address and improve low performer countries through leading and measuring turnaround plans.
• Responsible for annual budget, lead country budget development, ensure consistency with the company long term growth strategy.
• Set cost reduction initiatives whenever required


Best practice sharing and coordination

• Lead regular process and communication to share experience (productivity initiatives, sales process, HR processes)


Team management

• Ensure recruitments and operational team development is in line with M&E long term strategy: training, succession planning.
• Develop and monitor annual plans related to staff engagement.
• Develop and implement training strategy with APAC HR.
• Support and develop key regional leaders (countries, central team). Talent review, succession plans, annual objectives



• University education, ideally Masters or higher in Management, Marketing or Finance.
• Business Unit Manager or Commercial Director experience in the Meetings & Events industry.
• Experience in management of large teams.
• Experience in Marketing.
• Experience in working with senior clients and stakeholders.
• Knowledge of Meetings & Events sector and operations.
• P&L management experience.
• Financial/analytical/strategic skills.
• Creative and out of the box thinking.
• Intercultural mindset.
• Proven negotiation skills.
• Results-oriented individual with the ability to thrive in a fast-paced environment.
• Highly developed interpersonal skills and political acumen.
• Tenacious, able to champion issues through a matrix organization whilst developing strong ‘internal partner’ relationships.
• A strong and proven leader with demonstrable ability to build and motivate strong teams.
• High energy, dynamic, highly self-motivated, ambitious.
• Highly organized and structured approach.
• Senior client facing experience.
• Exceptionally strong communicator and presenter.
• Able to build and present a business plan to clients and internally.
• Ability to simplify technology matters to non-experts.
• English Fluent: written and oral.
• Mandarin Fluent: Written and oral.
• Word, Excel, PowerPoint.
• Social Media