General Manager Loyalty Business Development

Job Title: General Manager Loyalty Business Development
Contract Type: Permanent
Location: Hong Kong
Reference: JOB_000303[789]
Contact Name: Anne Thibault
Contact Email:
Job Published: August 15, 2017 12:06

Job Description

The Company

Our client is an international airline company is currently looking for a GM of their loyalty programs.

The Role

Role and Responsibilities:

  • Build company's market position by locating, developing, defining, negotiating, and closing business relationships. Key emphasis on providing the primary revenue stream for the program through maintaining a strong margin on points sales;
  • Provide leadership to the Company on how to leverage the loyalty program;
  • Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities;
  • Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending points margin;
  • Closes new business deals; developing and negotiating contracts; integrating contract requirements with business operations;
  • Manages internal resources and third parties/vendors for the flawless execution of projects;


The Person


  • Degree holder or above;
  • Minimum 10 years’working experience incl. 5 years in managerial/supervisory level;
  • Solid experience developing and implementing targeted offer strategies like a deep understanding of customer segmentations and life cycle marketing;
  • Extensive experience in building/revamping and managing an airline’s frequent flyer program or a travel-related loyalty program;
  • Able to derive insights to construct offers, campaigns and communications that drive profitable customer behaviors.
  • Excellent client-facing and internal communication skills, written and spoken, in English;