Director of Sales - Reactive

Job Title: Director of Sales - Reactive
Contract Type: Permanent
Location: Singapore
Reference: JOB_000559[185]
Contact Name: Leon Nonis
Contact Email:
Job Published: November 22, 2019 12:02

Job Description

The Company

Our client is a very well established deluxe clustered hotel located in the heart of Singapore.

The Role

This is a Shared Service position and supports both hotels. This position is responsible for managing the sales performance of the re-active sales team, driving conversion of leads for both rooms, meetings and events, leading the team and responsible for sales administration, sales personnel development, account servicing , inventory management & achieving of sales results.Summary of Responsibilities:

Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget

Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals

Develop annual sales department budget and execute sales programs and activities

Prepare departmental budget and forecasts, operating within set parameters and ensure effective cost control

To establish and maintain rapport with clients, prior to, during and post conference, exceeding their expectation and encouraging repeat business

Expedite function bookings, proposal and event contracts

Conduct site inspections when required

Control function space maximization

Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits

Monitor forecast of all groups and catering segments and identify valley periods of sales emphasis and achieve forecast

Monitor function space utilization and holding period of tentative groups to maximize events revenue

Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue

Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected

To carry out other duties as and when assigned by the Management of the Hotel

The Person

  • Minimum of at least 8 years of relevant experience in the hotel industry
  • Bachelor Degree/Diploma in a related discipline preferred
  • Possess good communication and interpersonal skills at all levels of management
  • Ability to manage and develop sales portfolio of clients
  • Flexible and able to embrace and respond to change effectively
  • Ability to plan, direct, organize and control the sales personnel
  • Ability to make decision independently
  • Strong leadership quality