Director of Digital Marketing

Job Title: Director of Digital Marketing
Contract Type: Permanent
Location: Singapore
Reference: JOB_000580[58]
Contact Name: Leon Nonis
Contact Email:
Job Published: January 11, 2019 12:49

Job Description

The Client

Our client is a very well established deluxe clustered hotel located in the heart of Singapore.


The Role

  • Responsible for the creation, implementation and management of all digital marketing channels at hotel level in order to drive hotel revenue, brand reputation and customer engagement.
  • Key liaison point to the Regional marketing teams and will work cohesively with the Commercial Marketing and PR/Communications Director teams within the hotel.
  • Extensive experience with digital marketing levers like SEO, PPC, display advertising, retargeting, programmatic, social media and email marketing.
  • This role will have one supporting Executive and will be reporting directly into the General Manager - Sales & Marketing.
Key Interactions
  • Revenue Management Team
  • Commercial Marketing Team
  • PR & Comms Team
  • F&B Operations Team
  • Rooms Operations Team
  • General Manager


  • Regional Digital Marketing Team
  • Regional Revenue Management and Distribution Team
  • Regional Loyalty Team


Content Management

Direct Websites: 

  • Content management on, Brand.coms and the Hotel microsites.Ensure optimisation of all content including copy, pictures and video to improve SEO performance and customer relevance.

Indirect websites:

  • Content management on all indirect distribution channels to ensure maximum exposure and ranking to convert revenue opportunity

Performance Reporting

  • Reporting and analysis of key performance indicators
  • ROI analysis on digital marketing activities
  • Brand Reputation and Customer Performance Score analysis


Commercial Animation

PPC campaigns: 

  • Manage and review brand and regional performance of PPC

Display campaign: 

  • Manage and execute Display campaigns, including retargeting in order to raise hotel’s awareness and promote hotel’s offers including F&B

Social Media and online reputation: 

  • Define the Social Media strategies in line with the customer profiles for each of the outlets. 
  • Establish brand presence on each of the relevant platforms. 
  • Compile and drive content creation from the outlets giving direction on animation and customer engagement

Manage the Social Media Agency to optimise performance Global and Regional offers:

  • Execute strategy in conjunction with regional and global campaigns
  • Identify key feeder markets to drive regional support and opportunities


Digital Roadmap

  • Create and drive the long term digital marketing strategy to support the expected business performance
  • Engage regional and corporate funding and resources to support the digital marketing strategy
  • Collaborate with agencies and industry partners to optimise the marketing vision
  • Understand and introduce new technologies and opportunities to further enhance the business performance

Main Complexity/Critical issues in the Job

  • Balancing the cost of acquisition through indirect channels to drive revenue performance
  • Liaising with multiple stakeholders across corporate and regional teams
  • Ensuring the customer and brand reputation improves as well as revenue performance



The Person

· Relevant experience in the hotel industry is preferable
· Expert understanding of current online marketing concepts, strategy and best practice
· Minimum of 5 year experience in digital marketing
· Strong analytical skills and data-driven thinking
· Thorough understanding of hotel & travel industry
· Strong background in multichannel integrated marketing
· Strong understanding of current online marketing concepts, strategy and best practice.
· Ability to understand changing market dynamics, translating them into actionable strategy and implementing the marketing plan accordingly.
· Be revenue focused & be able to implement strategies to support hotel
· Be analytical, be able to present conclusions and make recommendations
· Have expert command of English both written and verbal
· Excellent communication skills
· Ability to demonstrate and convince in the value on investing online
· Entrepreneurial mindset