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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Singapore
Industry:
OTA
Reference: JOB_000193[486]
Contact Name: Thomas Lim
Contact Email: thomas@acihr.com
Job Published: March 02, 2017 10:14

Job Description

Our client operates in 60 countries, their exceptional portfolio offers an extensive selection of award-winning international travel and tourism companies. Catering to all travel styles and budgets, the collection includes a variety of guided travel experiences, independent holiday package companies, boutique river cruising, luxury hotels and other leisure options. They provide holidays and experiences of a lifetime. Their commitment is to consistently deliver outstanding service, experience and value to each and every customer.

 

Responsibilities:

  • Develop and execute digital marketing campaigns and strategies to support the regional business objectives.  

  • Together with regional and global teams, plan and run end-to-end digital consumer and trade digital marketing initiatives that will create new growth opportunities, increase traffic and brand positioning online. 

  • Improve online customer experience and develop multi-channel CRM campaigns to drive engagement and ensure repeat purchase. 

  • Develop and implement email marketing strategies including customer segmentation, customer loyalty and customer re-engagement.

  • Develop, implement, execute and maintain social media campaigns and promotions to increase brand awareness and engagement. 

  • Effectively manage the operating budgets to ensure campaign ROIs are met.

  • Identify and conduct business needs analysis to improve website performance across key selling regions to enhance customer experience and ultimately sales growth.

  • Stay abreast of the marketing trends and requirements for digital marketing, social media and E-Commerce business, identifying opportunities for growth around the Asian region

  • Collaborate with other internal and external teams to ensure a strong and cohesive search marketing practice and maximizing the performance of campaigns.

  • Understand company brand strategies and standards and apply to website content and social media presence

  • Day-to-day owner of content posting, development and updates to the website. Update, publish and maintain website content. Communicate with key stakeholders regarding changes and new content updates being made

  • Research, assess and recommend standards for best SEM & SEO practices to maximize qualified organic search traffic

  • Manage day-to-day relationships between internal and external teams, including third party web development agencies and technology vendors

  • Track & build web traffic reports including conversion information and compare analytics against brand objectives

 

Requirements:

  • At least 5 years experiences working in a similar role

  • Experience with optimizing and maintaining social media channels such as Facebook, Twitter, Blogs, etc.

  • Experience Updating a Website and Managing External Third-Parties

  • Excellent written and grammatical skills with an understanding of writing for digital communication including landing pages, email marketing and social media

  • Knowledge and experience with SEO and SEM concepts including but not limited to: Google PageRank, Google Analytics, pay-per-click, use of meta descriptions, page titles, link management and keyword rich content

  • Passion for all things digital and thirst for new techniques and tools in the industry

  • Ability to juggle numerous priorities in a fast-paced and demanding environment

  • Need to be able to communicate and inform at all levels of an organization

  • Must have a sense of humour and a can-do attitude