Regional Head Social Media

Job title: Regional Head Social Media
Contract type: Permanent
Location: Thailand/Malaysia/India/Singapore
Reference: JOB_000861[933]
Contact name: Leon Nonis
Contact email:
Published: 6 months ago

Job description

The Company

Our client is one of Asia’s most vibrant and progressive independent media houses. Its portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand.

The Role

  • Growing our social media followings on all channels with a focus on Instagram and TikTok
  • Develop and launch engaging campaigns that drive business goals (audience growth, engagement, reach, acquisition)
  • Implement and measure social media content daily across all relevant channels with a focus on data and trend analysis
  • Implement a comprehensive competitor and KOL tracking system that allows us to push out news first and be ahead of the curve
  • Lead all communication with local social and editorial leads sharing best practices
  • Launch, grow and manage new (sub-)channels where relevant, ensuring milestones are set and met
  • Identify emerging trends and communities that our brands can grow into to expand our reach and followership
  • Work on strategic partnership opportunities with brands and platforms to create new business opportunities
  • Work closely with the digital team and the local social media managers to ensure content and design are aligned throughout the group
  • Assist in maximizing social sales opportunities, while developing strategies, goals, timelines, partnerships, and tools that help achieve business goals
  • Maintain relationships with external and internal teams to brief and manage original content for distribution

The Person

  • Proven track record managing and growing social platforms Instagram, Twitter, Facebook, YouTube, TikTok, and more
  • Excellent writing and communication skills in English
  • In-depth understanding of social media tools, analytics tools, and social marketing technology
  • Ability to spot trends and news proactively and ahead of our competitors across different fields, especially entertainment, food and lifestyle brands and news
  • Minimum 5 years of digital marketing experience, and social media content creation and distribution required (editorial or brand)
  • Proficient with tools like Google Analytics, Hootsuite, Later as well as Facebook Business Manager
  • Strong data analyst: The ideal candidate can read, understand, and analyse insights for Facebook, Instagram, Twitter, YouTube, TikTok and more
  • You are passionate creator who wants to grow and develop new products with enthusiasm and a hands-on mentality
  • You are knowledgeable in key lifestyle verticals like food, entertainment, and travel
  • Excellent communication, collaboration, planning and project management skills
  • Attention to detail and a high standard of content and image curation
  • Proven experience in developing and executing successful social media growth strategies
  • Expert in understanding of how brands should participate in social media in an authentic way
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
  • A passion for working in a fast-paced environment with high level of teamwork
  • Background with design and video creation tools like Adobe Photoshop and Creative suite are a plus
  • Flexibility to adjust working hours based on events and news happening given the geographies covered

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