Our client is a well established non-profit organisation with multiple offices in the Asia Pacific region.
BUSINESS UNIT OBJECTIVE
Clearly position the organisationas the leading authority, advocate and catalyst for the responsible development of Asia Pacific’s travel and tourism industry by:
Development of strategic partnerships and alliances with both public and private entities in alignment the strategic mission.
Acquiring and engaging members that include public sector tourism organisations; hospitality organizations (investment, ownerships, and management companies); air, land and sea carriers; and organisations engaged in the production, distribution, financing, consulting, education and other technical aspects of the travel industry.
With the support of a memberships team and a cross-functional team - develop products and services to engage and support our industry members. The array of products and services can include events, market intelligence, communications, networking and industry-wide recognition and exposure through the prestigious brand.
Satisfying members with exceptional service, experiences and benefits.
Continuously improving and refining membership benefits and services in line with the changing dynamics of the travel and tourism industry and the changing membership needs.
Promoting commitment to partnerships, ethics and performance.
Create and drive proactive responses to the needs of all members in the various categories, coordinate with all levels of staff, effectively mobilising resources to develop, retain and grow, the numbers, quality and yield relating to membership and innovate, develop, supervise, coordinate and ensuring its effective delivery.
Represent and promote the organisation with particular focus on strengthening relationships with the public and private sectors of the region’s rapidly growing tourism industry.
As such, the Head of Partnerships and Business Development should identify and interpret new trends, policies and opportunities, guiding as it expands its engagement and activities in support of the region.
Specific objectives include:
Direct membership servicing functions.
Promote, build and protect the brand.
Ensure the role, value and core delivery objectives are understood.
Ensure the effective recruitment and retention of members across all categories.
Develop and promote effective member programs and services which deliver on our core promise of"Building our members business”
General Responsibility /Support / Opportunity Development / Coordination
Partners with the CEO in critical partnerships development with both public and private entities which deliver both commercial value to support the growth and sustainable operations and execute on the critical mission and values of the organization.
Oversees the memberships team responsible for member engagement, retention and overall growth plus the ongoing development of the value proposition to support the base.
This includes preparation of business plans, volume and revenue targets, to be achieved and ensuring the maintenance of excellent relations with members.
Ensure membership retention through the development and provision of quality member benefit programmes and services on a consistent basis.
Guide, supervise and manage the work of the Memberships and Partnerships team.
Support and communicate the vision, mission and advocacy positions on global issues, the opportunities therein for member categories and members working closely with the CEO.
With the approval of the CEO seek and develop strategic partnerships, alliances and memberships with other organisations that can be beneficial to the organisation.
Membership Development & Service Delivery
Carryout research on opportunities for new membership development and on strategic partnerships/alliances that assist membership development.
Obtain feedback on the effectiveness of member services from current members on a continuing basis, conduct exit surveys with discontinuing members and determine directions to be taken to remedy faulty areas.
LEVEL OF RESPONSIBILITY
The Head of Partnerships and Memberships will report directly to the CEO.
Development of high-level working relationships across Governments, private and other public sector organisations is vital to the successful achievement of the position’s objective.
Extensive consultative activity across the tourism industry, with communities and levels of government is a key feature of the position.
DIRECTION / SUPERVISION RECEIVED:
Overall strategic direction agreed in consultation with the CEO. An annual written performance appraisal will be undertaken by the CEO.
Extensive and significant partnerships and client management experience at a senior level, desirably in the tourism industry or related sectors
Experience in partnerships development and management
Experience in value proposition development and management
Minimum 15 years of work experience
Strong English written and verbal communication skills to enable engagement with an international memberships base consisting of members from all areas of the travel and tourism ecosystem.
High affinity for corporate customer/client relationship management and engagement.
High emotional intelligence quotient to adeptly manage and oversee the team’s membership relations.
Highly developed management skills including a demonstrated ability to structure programs, manage a team to clear goals and deliverables and to monitor effectiveness and efficiency of programs.
Highly developed communication skills including the ability to represent the organisation and tourism industry in a variety of forums and meetings involving government and industry members.
Highly developed strategic, conceptual, analytical and creative skills including the ability to develop and make sound judgement about appropriate strategies for the position, the organisation and the tourism industry as a whole.
Demonstrated high levels of adaptability and flexibility particularly with regard to new environments, complex subject matters, demanding time-frames, developing networks and the use of entrepreneurial skills.
Highly developed relationship management, negotiation and conflict resolution skills.
Well-developed political awareness at the industry, government and community level.
Experienced in member benefits development and management.
High level of integrity and values plus an strong affinity for the mission and vision is critical
Knowledge and experience in the travel and tourism industry a plus.
A proven track record in the tourism and/or travel industry; a degree in management or marketing or an equivalent tertiary qualification is advantageous.
Experience in associations is desirable but not a prerequisite if the other preferred range of skills are evident.