Job description
The Company
Our client have decades of experience designing tours to unique destinations once thought inaccessible, long before they were noticed by the rest of the world. They take great pride in having a deep understanding of travellers’ needs and desires, showing them a side of Asia they would never have been able to explore on their own whilst connecting them to the best of what the world has to offer.
The Role
Role Purpose:
To Direct and manage the company’s market and brand position through building and leading the marketing’s team activities.
Responsibilities & activities:
- Strategy & planning:
- Understanding company’s direction and set the strategic marketing direction and market positioning.
- Plan and manage the marketing activities and budget accordingly.
- Branding
- Manage the company’s brand according to the market positioning.
- Digital
- Manage the company’s SEO / SEM / Social.
- Manage our website with the product Team.
- Build our Digital content.
- Customer relationship
- Building and managing our CRM system.
- Working with Product Team for our product on EDMs and Tactical promotion
- Off-line
- Working through local marketing resources - For Business Development through Collaboration and events
- PR
- Analysis
- Regular and ad hoc reports to track and re-direct our marketing efforts
The Person
- Good experiences and results in marketing management, preferrable in high-end service organizations.
- Collaborative skills.
- Good analytical skills.
