Head of Marketing

Job title: Head of Marketing
Contract type: Permanent
Location: Singapore
Reference: JOB_000867[254]
Contact name: Leon Nonis
Contact email:
Published: 2 months ago

Job description

The Company

Our client is a private equity backed, newly formed Group which includes multiple entertainment brands and forms one of the world’s largest Family Entertainment Centre groups operating across 7 countries with over 300 locations.

The Role

Based in Singapore and reporting into the Group Chief Customer Officer, this role will manage and drive Digital Marketing strategies for the Group. The role provides support for online channels for multiple brands across the region.

Guest Experience:

  • lead and execute the Guest Experience strategy for the Group
  • support country teams on guest engagement and communications objectives
  • manage group-wide campaigns and initiatives
  • train and coach country team members
  • monitor and support country teams performance to attain targets

Brand Experience

  • lead and manage the Brand experience
  • ensure consistency and alignment for brand across all countries
  • first-line support contact for country teams in terms of branding
  • ensure country teams align to brand guidelines
  • manager vendors and agencies for creative work
  • manage marketing newsletter to share best practices
  • project manage roll-out of new initiatives

Content Marketing

  • lead and implement content marketing strategies
  • ensure content is always on brand
  • support country team on content marketing objectives
  • manage group website content
  • work with digital team on SEO best practices

The Person

  • Experience in various aspects of marketing
  • Experience in working with cross-functional teams
  • Experience in agency management
  • Good understanding of digital marketing channels
  • Good organizational skills
  • Good communication skills
  • Ability to multi-task and juggle various projects at one time
  • Experience in working with teams from APAC countries is a plus
  • Working knowledge of photoshop and illustrator is a plus

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