Head of Business Development

The Company

Our client is a well established non-profit organisation with multiple offices in the Asia Pacific region.

The Role

BUSINESS UNIT OBJECTIVE

Clearly position THE ORGANISATION as the leading authority, advocate and catalyst for the responsible development of Asia Pacific’s travel and tourism industry by:-

• Acquiring and retaining members that include public-sector tourism organisations; air, land and sea carriers; and organisations engaged in the production, distribution, financing, consulting, education and other technical aspects of the travel industry.
• Helping members develop and increase business opportunities through a wide array of products, such as events, market intelligence, communications, networking and industry-wide recognition and exposure through the prestigious brand.
• Satisfying members with exceptional service, experiences and benefits.
• Continuously improving and refining membership benefits and services in line with the changing dynamics of the travel and tourism industry and the changing membership needs.
• Promoting THE ORGANISATION’s commitment to partnerships, ethics and performance.

POSITION OBJECTIVE

Create and drive proactive responses to the needs of all T members in the various categories, coordinate with all levels of staff, effectively mobilising resources to develop, retain and grow, the numbers, quality and yield relating to membership of THE ORGANISATION and innovate, develop, supervise, coordinate and ensuring its effective delivery.

Represent and promote THE ORGANISATION with particular focus on strengthening relationships with the public and private sectors of the regions rapidly growing tourism industry.

As such, the DB should identify and interpret new trends, policies and opportunities, guiding THE ORGANISATION as it expands its engagement and activities in support of the region.

• Specific objectives include:
• Direct membership servicing functions.
• Promote, build and protect the THE ORGANISATION brand.
• Ensure the role, value and core delivery objectives of THE ORGANISATION are understood.
• Ensure the effective recruitment and retention of members across all categories.
• Develop and promote effective member programs and services which deliver on our core promise of “Building our members business”

MAJOR DUTIES

General Responsibility /Support / Opportunity Development / Coordination

Responsible together with the CEO for membership retention, product development, This includes preparation of business plans, volume and revenue targets, to be achieved and ensuring the maintenance of excellent relations with members.

Ensure membership retention through the provision of quality member benefit programmes and services on a consistent basis.

Guide, supervise and manage the work of the Marketing management, Regional Directors.

Hold overall responsibility for the creation, development, quality and delivery of all marketing services of THE ORGANISATION

Support and assist disseminate THE ORGANISATION’s vision, mission and advocacy positions on global issues, the opportunities therein for THE ORGANISATION’s member categories and members working closely with the CEO.

With the approval of the CEO seek and develop strategic partnerships with other organisations that can be beneficial to THE ORGANISATION.

In consultation with the CEO set- up appropriate programmes of education and training for THE ORGANISATION members.

Membership Development & Service Delivery

Carryout research on opportunities for new membership development and on strategic partnerships/alliances that assist membership development.

Coordinate the work of the Regional Directors, providing them support, equipping them with information on membership benefits, setting goals and targets, analysing dues payment status and providing direction on interactions with members.

Obtain feed back on the effectiveness of member services from current members on a continuing basis, conduct exit surveys with discontinuing members and determine directions to be taken to remedy faulty areas, working closely with the Regional Directors.

LEVEL OF RESPONSIBILITY:

The BD as a senior executive will report directly to the CEO.

Development of high-level working relationships across Governments, private and other public sector organisations is vital to the successful achievement of the position’s objective. Extensive consultative activity across the tourism industry, with communities and levels of government is a key feature of the position.

The Person

A proven track record in the tourism and/or travel industry; a degree in management or marketing or an equivalent tertiary qualification is advantageous.

Experience in associations is desirable but not a prerequisite if the other preferred range of skills are evident.

• Extensive and significant marketing and client servicing experience at a senior level, desirably in the tourism industry or related sectors.
• Strong English written and verbal communication skills to enable engagement with an international memberships base consisting of members from all areas of the travel and tourism ecosystem.
• High affinity for corporate customer/client relationship management and engagement. High emotional intelligence quotient to adeptly management and oversee the team’s membership relations.
• Highly developed management skills including a demonstrated ability to structure programs, manage a team to clear goals and deliverables and to monitor effectiveness and efficiency of programs.
• Highly developed communication skills including the ability to represent the organisation and tourism industry in a variety of forums and meetings involving government and industry members.
• Highly developed strategic, conceptual, analytical and creative skills including the ability to develop and make sound judgement about appropriate strategies for the position, the organisation and the tourism industry as a whole.
• Demonstrated high levels of adaptability and flexibility particularly with regard to new environments, complex subject matters, demanding time-frames, developing networks and the use of entrepreneurial skills.
• Highly developed relationship management, negotiation and conflict resolution skills.
• Well-developed political awareness at the industry, government and community level.
• Experienced in member benefits development and management.
• Knowledge and experience in the travel and tourism industry a plus.